Innovations Keep Pace with Market Boom
Based on the assumption that continuing expansion of plant production will eventually require increased capacity, affirmation of a bullish 2001 has come fro a logical source: the National Greenhouse Manufacturers Association (NGMA), the greenhouse industry has been strong, is still strong, and is going to continue to gain strength through ongoing growth.
Approximately every five years the NGMA conducts an extensive survey to current greenhouse operational procedures, and also to forecast industry growth through short-term structural building intentions. The findings enable NGMA member companies to respond to specific needs of growers as well as file that should help growers as well as supply-side companies develop a rational plan for the short and mid-term future.
The NGMA survey reveals more growers have ore greenhouses than five years ago, and during the next several years they will be adding additional structures. Three-fourths of respondents will cope with production increases by expanding current capacity, while the remainder will retrofit. The figures, based on a sampling of 1,500 commercial growers, are compatible with statistics fro the previous 1995 audit and graphically indicate that no plant production slowdown is anticipated. The responses also coincide with the USDA Crop Summary Report statistics that have consistently cited crop production increases in the 3% to 6% range.
While many of the responses to the current survey tended to validate previous suppositions, there was one major contrary perceptual swing. When asked “What do you feel is the biggest challenge facing greenhouse growers today?” growers no longer cited government regulations as their biggest challenge (five years ago government aggravation ranked No. 1 among 22.9% of growers; now it is No. 4 at 8.3%). Going into 2001, labor shortages are clearly the prime concern of growers, ranking No. 1 among 29.1% of respondents.
The plant productions and expansion numbers are cause for optimism, but do they translate to day-to-day, crop-to-crop applications? Do the statistics have real-world relevance? Absolutely, according to AL Reilly, president of Cincinnati, OH-based Rough Brothers, Inc., a greenhouse manufacturer and NGMA member.
“Profiling growers’ operational needs becomes more significant when you consider that, to a great extent, greenhouse manufacturers – like supply-side companies in most industries – tend to be reactive, not proactive,” Reilly says. “The evolution of greenhouse structures, and coverings, has been as a response to the needs of growers. Seldom do you see new developments from a manufacturer that are not market-driven. Now, for example, high energy costs are in the forefront of 2001 budgeting considerations for growers, causing automation and maximum utilization of production space to be a financial necessity.”
Taken in their entirety, structures are far ore technologically sophisticated than just a few years ago because of e dramatic improvements and acceptance by growers of internal environmental control systems, Reilly adds. “But if viewed simply as a structure, the new greenhouses may not have physically advanced all that much in the past 10 to 15 years. Of course, the retractable and now open roof – houses represent a giant step toward working advantageously with a natural environment.”
Reilly says how growers choose to respond to higher utility costs could conceivably impact new constructions.
Joe Hickson, Jr., president of Private Garden Greenhouse Systems inHampden,MA, says he is optimistic about future industry growth, as well as for technological structural advances.
“Some of the more advanced, turnkey houses going up have the automated capability of running a 400,000 square-foot operation with just 20 people, and have a payback of four years,” he says. “That sort of automated production goes a long way in easing difficulties caused by labor shortages.”
The industry may also see a consolidation of structure manufactures because some of the smaller, less technically sophisticated companies will get left behind, or will be absorbed by ore contemporarily adept manufacturers, Hickson says. “This is in a sense is similar to the consolidation the industry is seeing through the contraction of the actual number of growers,” he says.
John Pound, CEO at Agra Tech inPittsburg,CAsays he sees noticeable changes in what growers are asking for, and getting, from manufacturers. “It seems like every new construction job we do has something in it designed specifically for that particular grower,” he says.
Pound says there are several examples that fit the new definition of a greenhouse, most notably open roof systems. “Through such a house, growers can have the best of both worlds – environmental control systems when applicable and a natural environment,” he says.
Robbie Nearing, Jr., vice president of Janco Greenhouses inLaurel,MD, and current NGMA president agrees. “Open roof greenhouses are not a fad,” he says. “The open type designs eliminate the necessity of certain types of components, and become ore economical, despite a higher initial investment.”
Pound says he is cautiously optimistic about the upcoming spring season. “Utility costs have gone up in some areas by 85%, which is yet another financial challenge for growers to cope with,” he says. “Weather is always a factor as well, because of the effect it can have on retail sales and ultimately whether or not growers can squeeze out a profitable, extra turn. The labor situation is still very critical, and the only clear solution is automation. For today’s grower, automation is not an option – it is mandatory.”
Other developments have also helped growers cope with the labor problem, Nearing says. “A lot of growers are now going to wider spans and taller roofs because they are easier to operate and to environmentally maintain,” he says.
There is no doubt growers are benefiting from a technologically superior structure and system than they were in the very recent past, says Richard “Skip” Smith, president of X. S. Smith in Red Bank, NJ, and a former NGMA president.
“Ten years ago, very few growers were installing environmental control systems or other forms of automation,” he says. “Five years ago, some grower started to put in material handling equipment and other forms of automation. Today, practically all structures of any consequence incorporate computerized control systems, material handling equipment, and any form of automation that could conceivably save manpower and/or man hours.” These systems also play a major role in reducing energy consumption, Smith says, which has become critical now that utility costs have soared nationwide.
“When you talk about putting up a greenhouse in 2001, you also have to consider energy-type trusses, increased load factors, watering boom systems, heaters, hose lines, HAF fans, and much, much more,” he says. “Today’s structure is more of a custom system that has to make provisions allowing growers to integrate systems in the future, as well as today.”
Smith says he also sees a trend toward taller structures. “Taller houses affect light intensity, for one thing,” he says. “Also, heat reduction at the crop level can be tremendous.”
As far as the current season is concerned, Smith says much depends on plant sales at the retail level. “For all the new-found structural sophistication and evolution of new plant varieties, the overall profitability of every season still comes down to something over which we have no control – the weather,” he says.
About the author: Gene McCormick is the president of McCormick Business Solutions Inc., a Wayne, IL-based business management company specializing in the floriculture industry. His address is P.O. Box 51, Wayne, IL 60184; e-mail firstname.lastname@example.org.